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May 16, 2018

I've come across more and more CMO's comments on the madness of organizations trying to be all channel to their audience. Why do we think we have to be active on every platform?  Do you think your B to B client is really interested in Pinterest, Snap...

July 2, 2017

Like everyone, I was getting tired of getting excited about a 2 or 3% open rate on email marketing campaigns. What's to get excited about?   That result just means that you are just above being pathetically average.  

So I took a different tact. 

...

November 7, 2016

I was in my bank which shall remain nameless (It’s the Green one that starts with a T).   Needed to do some deposits to a couple of accounts and was greeted by a teller that obviously had just gone through the “Here is what you need to say when you e...

October 3, 2016

In Chicago for a retreat with my Entrepreneurs group.  For one of our activities, we did an “escape” room.  All nine of us type A dogs had to work together to save our train from certain destruction.  It was magical to see how communication and inter...

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Big Bank On Brand…. or Not?

November 7, 2016

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May 16, 2018

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